Super Stimulated
On sale
26th June 2025
Price: £22
A MUST-HAVE FOR ANYONE LOOKING TO BREAK BAD HABITS THIS NEW YEAR, AS COVERED IN THE TELEGRAPH</h3
A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg – perfect for fans of Ultra-Processed People
‘Highly readable’ DAILY MAIL
‘Brilliantly unpacks how modern life hijacks our ancient biology’ DR JENNA MACCIOCHI
‘An informative and engaging read that will appeal to anyone with a bad habit – which must widen the net to everyone’ IRISH INDEPENDENT
‘Intriguing . . . makes some shocking revelations’ SUNDAY TIMES
——
IT’S NOT YOU. IT’S YOUR BIOLOGY.
What if the habits you struggle with every day were not a personal failure but a biological trap?
If you have ever felt stuck in cycles of overeating, endless scrolling, loneliness or low motivation, the problem is not your willpower. The problem is what you are up against.
Modern life is engineered around superstimuli, highly amplified, artificial versions of things your brain is wired to crave such as food, sex, attention and connection. These are precisely designed triggers that hijack your instincts, keeping you hooked, distracted and wanting more.
That is why you reach for ultra processed food even when you are not hungry, compare yourself to unrealistic images online, and struggle to stop scrolling even when it leaves you feeling worse. It is not weakness. It is biology being exploited.
In Super Stimulated, you will learn how to recognise these traps, break unhealthy patterns and rebuild habits that serve you. This is your guide to taking back control, improving your health and creating a more focused, fulfilling life.
Reviews
In Super Stimulated, Nicklas Brendborg brilliantly unpacks how modern life hijacks our ancient biology - designing environments that exploit our instincts and hardwire us for unhealthy habits. As a scientist, I found it both sobering and empowering. This book is a call to awareness - and a toolkit for reclaiming our agency in a world that profits from our overstimulation.
Highly readable
In Super Stimulated, Danish science writer Nicklas Brendborg successfully answers an unsettling question - why are many of us fatter, unhappier, and having less sex than our forefathers, despite today's world of unprecedented convenience? [...] While much has been written about this topic recently - Brendborg's take feels fresh. As a molecular scientist, Brendborg's writing is accessible, similar to the Freakonomics style ... This is an informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone.
We're in a stimulation arms race ... according to the 29-year-old Danish molecular biologist and wunderkind Nicklas Brendborg ... His thesis is intriguing, and he makes some shocking revelations.