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More than just a memoir. A manifesto for a whole way of thinkingDaily Mail

An idiosyncratic and gripping memoir about his life and the indomitable career of the CubeObserver

The rise and enduring power of the world’s most popular puzzle toy . . . Cubed is less a memoir than a chronicle of Rubik’s evolving relationship with his creationFinancial Times

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As a child, Erno Rubik became obsessed with puzzles of all kinds. To him, they weren’t just games – they were challenges that captured his imagination, creativity and perseverance. Rubik’s own puzzle went on to be solved by millions worldwide, becoming one of the bestselling toys of all time. In Cubed, he tells us the story of the unexpected and unprecedented rise of the Cube for the very first time – and makes a case for why rediscovering our playfulness and inner curiosity holds the key to creative thinking.

Reviews

The rise and enduring power of the world's most popular puzzle toy . . . CUBED is less a memoir than a chronicle of Rubik's evolving relationship with his creation
Financial Times
The inventor of the Rubik's Cube on what life and his beloved puzzle have taught him . . . An idiosyncratic and gripping memoir about his life and the indomitable career of the Cube
Observer
A rewarding, idiosyncratic autobiography
Nature
In CUBED, the Hungarian inventor and architect goes into detail explaining how a bold thirst for knowledge has animated his life. He tells the story of how he invented the toy which bears his name, and how his childhood helped turn him into the man he is today. Going one step beyond this, Rubik uses his cube as an allegory for the nature of knowledge itself
Salon
As a school maths teacher and a puzzle writer, I encourage all curious people to open their minds to the words on these pages. This is in part a manifesto for anyone wishing to become a creator. Unleash your creativity with Mr Rubik as your guide
Bobby Seagull
While the book tells the story of how Rubik, a Hungarian architect and professor of design, invented the Cube as a way to demonstrate a geometric problem, it also is laced with his thoughts about curiosity, change and the meaning of life
Forbes
Rubik's book is more than just a memoir. It's a manifesto for a whole way of thinking, for the need to retain your childhood playfulness into adulthood if you wish to create anything of worth
Daily Mail