'Just as water is wet in a way that individual water molecules aren't, big data can reveal information in a way that individual bits of data can't. Mayer-Schonberger and Cukier show us the surprising ways that enormous, complex and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks'
'Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start'
'An optimistic and practical look at the big data revolution - just the thing to get your head around the big changes already underway and the bigger changes to come'
'In Big Data, Mayer-Schonberger and Cukier break new ground in identifying how today's avalanche of information fundamentally shifts our basic understanding of the world. Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone's cognitive models need to change'
'This brilliant book cuts through the mystery and the hype surrounding big data. A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future'
'The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses - or is affected by - big data'
'Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business'
An excellent primer
Raises profound questions
An elegant and readable primer
Viktor Mayer-Schonberger is at Oxford, Kenneth Cukier is at The Economist and together they make a great team. They haven't just identified a new trend. They also understand double-edged swords. Much of their book goes into how, possibly to regulate Big Data, when most of our legal system, so far, has no awareness of the significance of the 'excess' data we slough off in such vast quantities
Informative . . . Mayer-Schonberger and Cukier make interesting observations about data-crunching techniques