In The Myth of Experience, Hogarth and Soyer explore why a reliance on experience can ultimately hinder individual and societal decision-making. Drawing on concepts of behavioural science and economics, they highlight how experience can misrepresent the past, limit creativity, restrict freedom and reduce happiness. In doing so, they transform the conventional wisdom behind experience and provide a guide on how to improve our use of it. When organisations and decision-makers develop a healthy criticism towards experience, effective strategies develop and growth can occur.
Told in an engaging narrative with cases from history and everyday life, alongside their own cutting-edge discoveries in behavioural science, Hogarth and Soyer illustrate the flaws of experience as a decision-making tool and the instances where our most trusted ally could really be our enemy, in the workplace and beyond.