Let’s get positive

Children and young people living in public care are often perceived as victims or troublemakers – stereotypes reinforced by negative images promoted in the media. For young people in care the reality is very different. There are stories of ambition and talent, potential and determination, achievement and happiness. And there are many stories of young people succeeding in spite of the difficulties they have experienced.

Let’s Get Positive is a practical guide to developing a media campaign which challenges negative images of young people in care and promotes positive stories. The guide will help users to develop and take forward a media campaign. It provides advice on working effectively with the media and includes good practice case studies. It also includes an information kit which can be given to journalists.