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Chemistry

On sale

1st June 2001

Price: £12.95

Selected:  Paperback / ISBN-13: 9781856692601

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Using the visual language of chemical elements and the periodic table, the book takes a journey through the natural chemical process of creativity: the beginning, the experiment,the refinement, the solution. It takes chemistry as a metaphor for the creative process.
Phase One is Combustion, which occurs when the disparate elements of the studio – designers, illustrators, photographers, writers and web designers – come together and spark a chain reaction of ideas and thoughts in response to new projects. Phase Two, Solution, presents the results of the chemical process, the solutions Fold 7 have provided. The Chemistry typeface, which features throughout, was specially designed for the book.