The Crisis Casebook
On sale
11th September 2025
Price: £24.99
It doesn’t matter who you are or what business you’re in, you are never far from a crisis.
Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affecting businesses and organizations to global celebrities and royalty. Here he builds on that bank of real-life stories, developing the lessons and adding new unseen material, to reveal how global organizations and high-profile individuals have prevented, managed, and recovered from a variety of crisis situations.
According to The Conference Board’s C-Suite Outlook 2023, less than half of surveyed corporate executives around the world said they were ready for a pandemic or global health crisis; only 41% are prepared for cybersecurity crises; and only 39% have planned for financial instability. And these are just the tip of the iceberg of crisis triggers with others including recession, extreme climate events, terrorism, lawsuits, accidents, and allegations of sexual abuse.
In The Crisis Casebook, Edward Segal expertly recounts the good, the bad, and the ugly ways companies and people have managed a variety of crisis situations showing you how to avoid crisis management mistakes that could damage your company’s reputation, profits, and future – and your career.
Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affecting businesses and organizations to global celebrities and royalty. Here he builds on that bank of real-life stories, developing the lessons and adding new unseen material, to reveal how global organizations and high-profile individuals have prevented, managed, and recovered from a variety of crisis situations.
According to The Conference Board’s C-Suite Outlook 2023, less than half of surveyed corporate executives around the world said they were ready for a pandemic or global health crisis; only 41% are prepared for cybersecurity crises; and only 39% have planned for financial instability. And these are just the tip of the iceberg of crisis triggers with others including recession, extreme climate events, terrorism, lawsuits, accidents, and allegations of sexual abuse.
In The Crisis Casebook, Edward Segal expertly recounts the good, the bad, and the ugly ways companies and people have managed a variety of crisis situations showing you how to avoid crisis management mistakes that could damage your company’s reputation, profits, and future – and your career.
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Reviews
"If you want to get a handle on how to prepare and how to act during your next crisis-as any smart company should-keep The Crisis Casebook handy."
"Not only a must-read-it's a must-have at the ready when crises happen."
"Part corporate thriller, part leadership manual! Edward Segal decodes the DNA of organizational survival in a world where one tweet can topple an organization."
"The sooner you read this book, the sooner you will be prepared for what comes next."
"Who did it right and who fell short is spelled out in The Crisis Casebook, an easy read that offers a roadmap for success."
"The Crisis Casebook reads like a thrilling novel and imparts meaty lessons on every page about what to do, what not to do, and how best to be prepared to address your crisis when it comes."
"The Crisis Casebook underscores Edward Segal's standing as one of the world's leading authorities on crisis management."
"A must-read for anyone who wants to navigate crises with confidence and clarity."
"An amazing resource for communication practitioners and organizational leaders alike."
"Having managed a crisis and maybe created a few at the White House, I can say that studying this crisis casebook will help anyone who is in a position vulnerable to unanticipated risk and inadequate preparation."