Do Not Inflate

A dark, humourous, ‘fly-by-the-seat-of-your-pants’ journey from beginning to end, the book conjures up a ‘life flashing before your eyes’ vision rooted in the world of Flight Safety Cards. Inspired, enveloped and consumed by these visual preludes to impending doom from around the globe, the book pays homage to their optimism while at the same time challenging, altering and pushing their visual language towards reality.
For DED, avid collectors of aircraft safety cards for many years, the book is a real labour of love. They are in contact with a number of collectors of cards from around the world who have provided source material. All the design work is original to avoid any copyright issues and combines illustration, photography and typography.