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Paperback / ISBN-13: 9781409158844

Price: £14.99

ON SALE: 7th January 2016

Genre: Health & Personal Development

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ALWAYS HUNGRY? will be both a relief and a revelation to many who struggle with weight. We’re not getting fat because we’re overeating; we’re overeating because we’re getting fat. In other words, what makes us constantly hungry, overweight, and undernourished is not a lack of will power, but a biological reaction to our present-day diet and lifestyle. Our fat cells are hoarding the nutrients from the food we eat instead of releasing them into the bloodstream to be used, triggering a starvation response that sets us up for failure: if we eat more, we’ll gain weight; if we eat less, we’ll slow our metabolism down and (again) gain weight. HELP!

ALWAYS HUNGRY shows us how to break out of this cycle that is keeping us overweight. It helps us to:

– re-programme our fat cells
– tame humger
– boost our metabolism
– lose weight

In a clear, compassionate, and authoritative voice, Dr Ludwig debunks the calorie myth that losing weight is simply a matter of eating less. He explains the science and the research behind our epidemic of overweightness and presents a detailed, highly structured plan to help us conquer the cravings.


ALWAYS HUNGRY? deftly explores the science underlying why we make our food choices. And this information, so well presented, is a game-changer. Dr. Ludwig's dietary plan lets you look upon food with passionate embrace as the fundamental key to changing your health destiny.
ALWAYS HUNGRY? will cause a much needed seismic shift in the way we think about weight loss. Prepare to change your health for the better.
Andrew Weil, MD, founder and director of the Arizona Center for Integrative Medecine
David Ludwig is a leading thinker on nutrition and body wight control, and is one of the few who can harness the best of scientific information to help people in their everyday lives. This book is sound, helpful, and breaks new ground.
Professor Jennie Brand-Miller, University of Sydney, author of THE LOW GI HANDBOOK
David Ludwig is one of the very few voices of true authority in the world of obesity. This book goes to the heart of the underlying cause of weight gain -- being constantly hungry. If you care about your future health, then this is the one book you should read and pay careful attention to.
Dr. Barry Sears NEW YORK TIMES bestselling author of THE ZONE
David Ludwig's work is an inspiration. He clearly shows you can lose weight without being hungry by focusing on what you eat, not how much you eat. Read ALWAYS HUNGRY? if you want to lose weight without the struggle.
Louis Aronne, MD, ex-president of The Obesity Society, and author of CHANGE YOUR BIOLOGY DIET
Dr. Ludwig explains why throwing out our calorie-counters and paying more attention to the quality of our diets can result in a healthier weight, and to more enjoyment from eating at the same time. This is a must-read for anyone who has struggled to maintain a healthy weight.
Professor Walter Willett, NEW YORK TIMES bestselling author of EAT, DRINK, AND BE HEALTHY.
Eating less and moving more is no longer the Holy Grail of weight reduction. Instead, nationally acclaimed obesity researcher Dr. David Ludwig is sending your fat cells to boot camp for retraining. Readers will reap the rewards of Dr. Ludwig's years of revolutionary research as he provides an easy, practical blueprint for achieving and sustaining an optimal, healthy body weight.
Finally, after decades of portion control, counting calories, and low-fat diets, a weight loss book based on modern science. All calories are not created equal, and all diet books are not the same: ALWAYS HUNGRY? sets a new standard for successful, healthy weight loss.
Dariush Mozaffarian, MD
Finally, an explanation for why so many people have failed in dieting, and a roadmap for how to improve metabolism, curb hunger, and lose weight successfully. Dr. Ludwig's book is not only instructive, it is life-transforming.
Francine Kaufman, MD, ex-President, American Diabetes Association, author of DIABESITY.
In ALWAYS HUNGRY?, world renowned endocrinologist and researcher David Ludwig explains in clear, accessible language what has made Americans so fat, and what we can do to reverse the obesity epidemic for ourselves, our children and our nation. This is a must-read!
Arthur Agatston, MD, author of NEW YORK TIMES bestseller THE SOUTH BEACH DIET
Once in a generation a scientist comes along who tells a new story about why we are sick and how we can heal. Dr. David Ludwig is that scientist. ALWAYS HUNGRY? is a powerful book that breaks apart every myth about weight loss, and Explains for the first time why we get fat and why we are always hungry. If you want to end once and for all your struggles with weight, then read this book and follow its guidance.
Mark Hyman, MD and NEW YORK TIMES best-selling author of THE BLOOD SUGAR SOLUTION
Starving yourself and over-exercising makes you weak, not thin. Learn from a leading voice in nutrition how to strategically use food to permanently end cravings. You'll never worry about calories again.
Dave Asprey, NEW YORK TIMES bestselling author and founder of Bulletproof Coffee
This is NOT a diet book. Instead, it describes a way of eating that reprograms our fat cells to release excess fat for weight loss without hunger. Ludwig combines cutting-edge science and clinical experience into an achievable eating pattern that anyone could follow.
Janet King, PhD, chair of the 2005 USDA Dietary Guidelines Advisory committee.
Dr David Ludwig has found a fresh angle on the battle of the bulge, arguing that we should stop cutting calories and ditch low-fat diets.
S Magazine, Sunday Express