We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

The Number Bias

Paperback / ISBN-13: 9781529342772

Price: £9.99

ON SALE: 8th July 2021

Genre: Economics, Finance, Business & Management

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

NOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER

‘The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray – if we let them.’ TIM HARFORD

Even if you don’t consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.

It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we’re doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren’t as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this – or use it for their own gain.

Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum.

Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.

‘A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.’ ANGELA SAINI, author of Superior

What's Inside

Read More Read Less