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Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done – and how to avoid the pitfalls along the way.

In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed.

He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

Reviews

An inspiring guide for any would-be entrepreneur
CANDIS
His new book is not an autobiography but is backed up with personal reflections that support his claim that anyone with dedication and gumption can make it
SUNDAY TIMES
Case studies and a riveting personal history make Dragons' Den star's get-rich book an amusing and helpful read
CITY.AM
Part autobiography, part business polemic, it will no doubt take pride of place on any aspiring entrepreneur's coffee table
SHORTLIST
His advice is worth its weight in gold for any wannabe dragon
NORTHERN ECHO