We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

Red Teaming

On sale

7th July 2022

Price: £10.99

Select a format

Selected: Paperback / ISBN-13: 9780349431468

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.


Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.

Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don’t get left behind.

Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes – from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.

Red teaming features in the decision-making processes of today’s most successful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army’s elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organisation to adopt this game-changing method into their business too.

Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! – Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First

‘Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making – just what we need today’ – Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power


Marshall Goldsmith, bestselling author of <i>Triggers, What Got You Here Won't Get You There</i>
Red teaming is a vital way for leaders to get the honest answers and alternative perspectives they need to plan better and make their strategies succeed