We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

ebook / ISBN-13: 9781473663015

Price: £20

ON SALE: 20th September 2018

Genre: Economics, Finance, Business & Management

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

In today’s fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact.
Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You’ll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success.
Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible – slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth.
Stop waiting around. Superfast will give you the tools to lead well and make change happen.


To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this
Paul Polman, Global CEO, Unilever
I've known Sophie for a long time. She's a remarkable talent and she's blazing an important trail that will help any leader succeed in today's world. The big no longer eat the small. It's the fast that eat the slow & if you can't lead at speed you won't lead for long in today's world.
Gary Coombe, President, Global Grooming, Procter & Gamble
Vision, values and velocity are all successful components of successful leadership in a rapidly changing business landscape. Sometimes you need to go slow to go fast. If you want to avoid running at 100 mph in completely the wrong direction, this book will help kickstart your thinking.
Sarah Wood, Co-Founder and Chair, Unruly.
Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you're sure of is that things will change, the way we lead people has to change too.
Matt Brittin EMEA President, Google
Sophie's obsession with speed and acceleration in business is infectious... I could not recommend her more highly.
Brad Goodall, Founder and CEO, Spung
Sophie Devonshire is a self-professed "acceleration addict" who is reaching out to like-minded readers who want to see their businesses grow at supersonic rates. She's seen the frustration of leaders whose enterprises don't match the fast pace of today's business environment, and is here to help with tools that will light a fire under teams and organizations. If your business feels like it's moving at a turtle's pace, try SUPERFAST -- it will bring you up to speed.
Daniel Pink, author of DRIVE and WHEN