What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains.
A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age.
A real eye-opener
In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read!
In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose.