The Look

Covers everything from The Beatles to Bowie, bringing the styles to life by talking to designers, tailors, stars and style icons past and present

Beautifully presented and meticulously researched . . . An exhilarating read . . . Gorman's conclusion, that pop's insurrectionist style has been replaced by label-led product, is almost impossible to deny, especially when you see David Beckham in a Grateful Dead T-shirt. An essential purchase for anyone who has ever cared about offending his or her parents

Excellent, immaculately researched history of rock 'n' roll fashion, from the 50s to the present . . . Written after several decades of immersing himself in his subject

A must for all pop culture fans

Paul Gorman's intricately researched book is a must for anyone interested in the influence of rock and pop icons on style

We thank Gorman for so vividly bringing to life the times when dancing in the street, in fantastic new styles, was a radical revolutionary thing to do

If you really want to understand the history of rock, you have to start with style. And a good place to begin is this sharp new book by Paul Gorman . . . The history of rock and pop, certainly as it unfolded on this side of the Atlantic, is simultaneously the story of a series of designers, tailors and boutique owners . . . They are all in The Look - every once-cool shop and seamstress, every label, every lapel . . . If you want to know what [the brazenly trendy, Swinging Sixties were] really like, this is the book