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Say Ja to Hygge!

Say Ja to Hygge!

Hilarious tongue-in-cheek guide to the Danish “hygge” lifestyle.

This book came about after a particularly hyggelig evening in December 2015. I had just lit my pleasing contemporary wood-burner and was sitting back, gløgg in hand, listening to Terj Dørk’s classic drøn jazz album “Tepid in Taarstrup’. I found myself reflecting on the fact that we are the World’s Happiest People™. Wasn’t it time, I thought, we shared our secret? I immediately called around three of the Institute of Wellbeing’s brightest young researchers: Freja, Olaf and Sofia. We sat together snug in my pure wool ‘foursie’, bathed on soft fire-light, and talked long into the evening. The idea came over us unexpectedly. We would publish a book, explaining hygge for the betterment of all mankind. I’m delighted that we have succeeded. And I hope our efforts will help you to find your own hygge-topia. Held og lykke!

Dr Magnus Olsensen
Director, Institute of Wellbeing, Aarhus


The Danish “hygge” (pronounced ‘huhhpg-ghuhrr’) lifestyle is all about feeling snug, gentle, warm and satisfied – ideally, self-satisfied.

But how should you go about finding your special cosy place?

Let Dr Magnus Olsensen be your hilarious guide to finding hygge in every area of your life – from the office to the bedroom.

Hygge is derived from the Old Norse words hig, meaning cosy, and ger, meaning fire hazard. It is, in essence, a state of mind. (One that is heavily dependent on candles.)

For some, achieving hygge will come easily. Others may have to work a little harder. But if you put in the hours – and follow the guidance in Say Ja to Hygge! – you will find your own hygge-topia. You will have become, in spirit, Danish. And – as the old song goes – there is nothing like a Dane!

This truly hilarious send-up of hygge culture is a work of timely comic genius.
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Genre: Europe / Northern Europe, Scandinavia

On Sale: 17th November 2016

Price: £9.99

ISBN-13: 9781473656475