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The Choice Point

On sale

22nd June 2023

Price: £22

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Selected: Hardcover / ISBN-13: 9781472147646

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The scientifically proven method to overcome obstacles and make choices that lead us closer to our goals


When we choose to go to the gym at 6 a.m., keep running that marathon or stay up late to study, we are making conscious, value-based decisions that help us fulfil our goals. But even though we know that daily good choices add up to healthy habits and strong results, these days it’s just too easy to surrender to negative thoughts and old habits. How can we not?

Enter Functional Imagery Training (FIT). Grounded in science, FIT helps us lengthen our Choice Point: that moment when we say to ourselves, ‘Am I going to make the healthy decision, or am I going to choose to take an action that I know will undermine my success?’ Merging mindfulness, motivational interviewing and cognitive behavioural therapy into a user-friendly model, The Choice Point grants us control of the decisions that define us.


'If you have been riddled by self-doubt, insecurity and negative thinking about your place in this world, The Choice Point will teach you how to get out of your own way' Fran Drescher, SAG-AFTRA president, actress, comedian, writer and activist
'The Choice Point can help everyone overcome their limiting beliefs and climb their personal Everest. I highly recommend it to anyone seeking to strengthen their most important muscle: their mind' Colin O'Brady, 10-time world record holding endurance athlete and New York Times bestselling author
'The Choice Point is a must-read for anyone striving to improve their health, family life or work and reveals how to use our mind to commit to and accomplish our goals and live our values. It's long-lasting sustainable willpower in a book' Commander Susan Kilrain, US Navy test pilot, NASA astronaut and mother
'Imagery is a powerful method I use for achieving goals, overcoming adversity and realising potential. We should not be passive participants in our own lives; The Choice Point provides the essential tools we all need to help exercise positive choice for our own better outcomes' General Gwyn Jenkins, Vice Chief of Defence Staff & Commandant General, Royal Marines
'The Choice Point shows how you can use techniques from functional imagery training to get more of what you want from life. If you think imagery is not for you, think again - the exercises on how to boost your skills are inspiring' Jackie Andrade, professor of psychology, University of Plymouth, UK
'Whatever your age and stage, whatever your discipline, The Choice Point will help you reimagine your goals and realign what matters to you and your team. I wish I'd had this book earlier in my career' Vice Admiral Sir Richard Ibbotson, Royal Navy