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The Kim Kardashian Principle
On sale
23rd March 2017
Price: £14.99
Selected:
ebook / ISBN-13: 9780349412993
In this New York Times bestselling sensation, media personality and the world’s leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.
‘One of the most influential books of the year’ Michael Levin, Huffington Post
‘The most buzzed about business book of the year!’ Forbes
‘Everything that a PR or spin doctor has traditionally advised: do the opposite’ The Times
‘The best in the business’ Variety
*One of Bustle‘s 20 Best Nonfiction Books*
In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through?
Jeetendr shows why successful images today – the most famous being Kim Kardashian – are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.
From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive – and how to make sure yours is one of them.
‘One of the most influential books of the year’ Michael Levin, Huffington Post
‘The most buzzed about business book of the year!’ Forbes
‘Everything that a PR or spin doctor has traditionally advised: do the opposite’ The Times
‘The best in the business’ Variety
*One of Bustle‘s 20 Best Nonfiction Books*
In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through?
Jeetendr shows why successful images today – the most famous being Kim Kardashian – are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.
From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive – and how to make sure yours is one of them.
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Reviews
A bona fide media darling
The love child of TMZ and The Economist
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!
Everything that a PR or spin doctor has traditionally advised: do the opposite
Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle
The most buzzed about business book of the year!
Sehdev is right on point
One of the most influential books of the year
With celebrity branding expert Jeetendr Sehdev's powerful manifesto, you'll be your most authentic, impulsive, selfie-sawy version of you in no time.
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!
More than a marketing bible... Jeetendr's The Kim Kardashian Principle is a movement!
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!
The best in the business
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!