Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.

The Soulful Art of Persuasion

The Soulful Art of Persuasion

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.

Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including

Earning respect through collaboration
Becoming the person others want to be around
Practicing generosity through gestures big and small

Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Read More

Genre: Economics, Finance, Business & Management

On Sale: 12th September 2019

Price: £14.99

ISBN-13: 9781529304169

Reviews

Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it.
Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the Enemy
I've seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon.
John Foley, founder and CEO of Peloton
"The Soulful Art of Persuasion isn't about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It's a business book about Karma, and as you give, you will receive." - Dave Stever, CMO, Ben & Jerry's