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Fashion Trend Forecasting
On sale
24th July 2017
Price: £26.99
Selected:
Paperback / ISBN-13: 9781786270580
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
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