We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

ebook / ISBN-13: 9781529420180

Price: £20

ON SALE: 6th October 2022

Genre: Economics, Finance, Business & Management

Select a format:

Paperback

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.