So Good They Can’t Ignore You
On sale
1st December 2016
Price: £16.99
‘An important guide to starting a remarkable career’ REID HOFFMAN
‘Turns conventional wisdom on it’s head’ DANIEL H. PINK
‘Cal really delivers with this one’ SETH GODIN
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Global bestselling author and Georgetown professor Cal Newport debunks the myths of careers success, explains how to build your ‘career capital’, and offers evidence-based blueprint for creating work you love.
In So Good They Can’t Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that ‘following your passion’ is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.
So Good They Can’t Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like ‘do what you love and the money will follow’. It will change the way you think about your career, happiness and the crafting of a remarkable life.
‘Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one’ Seth Godin, author of Linchpin
‘Turns conventional wisdom on it’s head’ DANIEL H. PINK
‘Cal really delivers with this one’ SETH GODIN
______________________________________________________
Global bestselling author and Georgetown professor Cal Newport debunks the myths of careers success, explains how to build your ‘career capital’, and offers evidence-based blueprint for creating work you love.
In So Good They Can’t Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that ‘following your passion’ is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.
So Good They Can’t Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like ‘do what you love and the money will follow’. It will change the way you think about your career, happiness and the crafting of a remarkable life.
‘Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one’ Seth Godin, author of Linchpin
Reviews
Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one
This book changed my mind. It has moved me from 'find your passion, so that you can be useful' to 'be useful so that you can find your passion.' That is a big flip, but it's more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide.
Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one
Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career.
Do what you love and the money will follow' sounds like great advice - until it's time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further - offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.