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How To Grow When Markets Don't

Paperback / ISBN-13: 9780446692700

Price: £18.99

ON SALE: 20th January 2005

Genre: Economics, Finance, Business & Management

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In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through ‘demand innovation’. They’re thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company’s hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.

What's Inside

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Inspiring...a thought-provoking prescription to revive the top-line
If one's business is stagnant, the author's bold vision may offer a viable path away from the tar pits of extinction