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Leigh Caldwell
Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
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The Psychology of Price
One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where…