Em & Friends

This sweet fill-in book lets celebrate a much-loved, deeply missed pet, with simple prompts to help you remember them and wonderful things they brought to…

This lovely lined journal is the perfect place to put your daydreams down on paper. We all need a journal or a special notebook for…

A lovely notebook for "just because"—perfect for any occasion! We all need a journal or a special notebook for our lists and thoughts and jots!…

A lined notebook that's perfect for getting all of your inner thoughts down on paper so you can have more focus for the other stuff!…

Meet your new best journal friend — Gentle Reminders Journal — A Deep Loving Guide to Helping You Show Up for Yourself and Your People.…

List-make (or draw, or doodle!) your way to your ideal existence with a fresh, no-pressure approach to goal setting. Deciding what you want MORE or…

THE STRUGGLE IS REAL — and this undated desktop planner can relate! It’s chock full of supportive and snarky commentary, encouraging you to show up…

This undated weekly planner pad is super functional and super supportive — if we may say so ourselves. It allows you to plan at your…

One of the best ever happy birthday cards now comes in a keepsake boxed set! This happy birthday card became an instant Em & Friends…

Mushrooms! Marvelous mushrooms! These beautifully illustrated unique self-mailers featuring three different mushroom designs, drawn by three different artists, will make sending letters to friends near…

Something tells us you’re gonna really connect with this Intuition Journal. This self-discovery journal is here to help you tap in and explore your inner…

Oh, what a little moonlight can do! Especially when it’s in the form of our mystical, magical, unique self-mailers. Three different celestial + lunar designs,…

Finding ways to surprise and delight Your Person can be a challenge. Let us take care of it for you! Our new greeting cards boxed…

Are you ready to win a Favorite Friend of the Year Award? This box of 12 heartfelt, hilarious greeting cards supplies one card a month…

Say hello to your favorite new journal that asks a lot of good questions, but hardly demands anything from you! Log how you change &…

Give these vouchers for caregivers to someone special who’s always caring for others, whether it’s a healthcare worker, professional caregiver, friend caring for an ailing…

This isn’t your average dream journal. It’s a place for you to record all your dreams: daydreams, life dreams, secret dreams, AND sleeping dreams! Its…

This wonder-filled oracle deck is here to awaken and deepen your connection to the mystical energies of the animal realm. Each card offers a hand-painted…

Make the cards & gifts you send even MORE delightful with our Talk-y Washi Tape! This fun & funny decorative tape celebrates your love of…

Hey, card lover! We created a box that’s like a file organizer for your cards, keeping ’em organized & safe from coffee spills & cat…

These birthday cards are really cute in a slightly nostalgic way. . . and perfectly all-purpose. Like, you could give one to a child OR…

These thank you cards are really cute in a slightly nostalgic way... and perfectly all-purpose. Like, you could give one to a teacher OR a…

This little book is a super-meaningful gift for someone you care about who’s finding their way through hard things. It’s filled with wise, soul-nourishing wishes…

This book is a fun, super-meaningful gift for someone going through a life transition—graduating, changing jobs, getting divorced, going to circus school... whatever! It’s filled…

This little book is a fun, super-meaningful gift for a uniquely fabulous person! It’s full of wise, funny, heartfelt wishes, and lets you personalize it…

This little book is a fun, super-meaningful gift for a special new parent or parent-to-be. It’s filled with wise, funny, real-life wishes every new parent…

Freshened-up design!When you need to let someone know that the things we survive are what make us magnificent, consider this Japanese custom, called kintsugi. Then…

CAKE! CAKE! CAKE! CAKE!Have you ever wondered why we eat cake and ice cream to celebrate birthdays, and not, like, pie? Or raisins? We actually…

Like those teenage diaries with a lock (in spirit, anyway), this “true confessions” style guided journal with prompts offers a private place for you to…

Presenting a journal that cares about your mental health and happiness—but doesn’t expect you to BE HAPPY! Written by Nora McInerny—celebrated author and host of…

Let your favorite mom (or mom-figure) know all the ways they’re valued & loved with this box of 8 fill-in-the-blank letters, personalized by you to…

Let anyone who needs a pick-me-up know all the ways they’re awesome with this box of 8 fill-in-the-blank letters, personalized by you to create a…

Studies have shown that the pursuit of happiness can negatively impact your mental health (wtf? . . . and yet, somehow, we suspected as much).…

Close your eyes. Pick the pencil that feels just right. Then… just write. With these cool pencils, you’ll never be at a loss for what…

Close your eyes. Pick the pencil that feels just right. Then… just write. With these cool pencils, you’ll never be at a loss for what…

Give your best friend the gift of adventure and meaningful experiences you can customize and share together! This creative, inspiring coupon book offers you and…

Give someone special a gift of truly useful support and empathy during a tough time—whether they’re experiencing illness, grief, loss, trauma, the blues ... This…

This daily oracle deck by artist & writer Barry Lee is all about emotional self-care. It’s not meant to tell you what to do, but…

Both incredibly functional and crazy cute, this journal is divided into tabbed sections, to help organize your thoughts on the subjects you care about most.…

Hooray! A variety box of all-new thank-you card designs for literally any situation or relationship… whether you’re thanking a doctor for saving your life, or…

This card is a definite crowd-pleaser—partly because of the meerkats in lil’ outfits, and partly because it works for so many occasions: birthday, thank-you, congratulations,…

This is one of our all-time most popular cards, which we think says a lot about YOU, and how much you care about supporting other…

Sometimes things happen that are so tough, so painful, that anything you can do or say on a card seems inadequate. This is a card…

Birthday cards are pretty much all the same, except this one! Pass along wonderful wishes for the year ahead—like finding lost keys and having good…

Let your BFF know all the ways you love ’em with this box of 8 fill-in-the-blank letters, personalized by you to create a one-of-a-kind gift…

If you've ever struggled with what to actually WRITE in a journal, you're in the right place.This journal is filled with thoughtful, evocative prompts, questions,…

Yay, we made a guided gratitude journal! (Would it be too meta to say "You're welcome!"?)Sincerely though, this journal is filled with inspiring words, prompts,…

This handy assortment of all-occasion cards is literally like having an Em & Friends card shop in a box. You'll be all set to send…

Is it just us, or could everyone in the world use a little extra love these days? We're thinking it's not just us. So we…

Three things EVERYONE loves to get: A surprise in the mail, an emotional boost, and cheesy garlic bread.With this good-vibes-only postcards pack, we've got you…

A journal that proclaims we don't have to do ANYTHING but bask in our own lovability? That's our kind of journal.This beautiful cloth-covered notebook is…

This comforting, cloth-covered journal is from the debut collection of journals and cards by Elizabeth Gilbert, bestselling author of City of Girls and Eat Pray…

We could look at the cover of this beautiful, cloth-covered notebook every five minutes. Maybe we should! (Or at least twice daily!) It's from the…

This motivational, gently humorous journal comes from the debut collection of journals and cards by Elizabeth Gilbert, bestselling author of City of Girls and Eat…

When your loved ones are hurting, it's so hard to know what to say. Standing in the card aisle can be overwhelming. To help you…

Ta-Da! We put some of our most popular BFF cards together for this magical boxed collection! Now you'll always be ready with funny, positive messages…

Ta-Da! We put a bunch of our most birthday-tastic cards together into a boxed collection! No more stopping somewhere and spending ten minutes (and ten…

This little book is a secret weapon of love. When you fill in the blanks, it becomes the only book of its kind in the…

This little book is a secret weapon of love and friendship. When you fill in the blanks, it becomes the only book of its kind…

Give the grown-ass ladies and badass girls in your life a boost of feminist fire with this postcard book (20 cards, 10 designs). And if…

This little book is a secret weapon of love. Just fill in the blanks, and it transforms into the only book of its kind in…

This little book is a secret weapon of empathy and support. Just fill in the blanks, and it transforms into the only book of its…

This little book is a secret weapon of love. When you fill in the blanks, it becomes the only book of its kind in the…

This little book is a secret weapon of love. Just fill in the blanks, and it transforms into the only book of its kind in…

Think of this book as your personal pep talk kit, making it joyously easy to brighten people's days, turn frowns upside down, and serve as…